Formula E has announced a partnership with Twitter that aims to bring the all-electric motorsport series ‘closer to fans’.
The social media platform will live stream the 2018 racing series season in Japan, beginning with coverage of the Mexico City ePrix on 3rd March.
In addition, fans will also be able to access near-live clips of the key moments throughout each race.
The Formula E season will be made available via the series’ official Twitter channel.
Motor company Nissan is set to be the first Japanese manufacturer to join the all-electric series, after announcing in October that it will enter Formula E from the 2018/19 season.
The news comes after Twitter announced a partnership in January with Fox Sports to live stream a show on soccer’s 2018 Fifa World Cup. The company also has a multi-year deal with the National Football League (NFL) to show pre-game coverage as well as a 30-minute show.
Ali Russell, media and business development director at Formula E, said: “We’re always looking for new and innovative ways to bring the racing closer to fans, as well as enhancing the viewing experience both at home and at the track.
“This partnership with Twitter is a first for the series and an area we’re looking to expand in the future. The fans in Japan follow Formula E closely, especially with names like Takuma Sato and Kamui Kobayashi behind the wheel in the past - along with the inclusion of Nissan next season. Japan is an important market for the series and now fans can’t miss a moment of the ABB FIA Formula E Championship.”
Jinichiro Takata, senior partnership manager at Twitter Japan, added: “We’re thrilled to collaborate with an innovative partner in Formula E to bring our fans in Japan live races from this exciting series alongside the real-time Twitter conversation.”