Toro Rosso drive off with Buzz partnership

Japanese asset management firm extends motorsport reach.

Toro Rosso drive off with Buzz partnership

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Formula One team Toro Rosso have announced a new sponsorship deal with Japanese investment firm Buzz Asset Management.

The deal, of which financial details were not disclosed, sees Toro Rosso’s Japanese influence continue to grow, with the team now in their second season using Honda-produced power units.

This partnership further extends Buzz Asset Management’s involvement in the world of motorsport. The Tokyo-based group already backs Nobuharu Matsushita, who races with the Carlin team in Formula Two. The company is also title sponsors of the Carlin-Buzz Racing team in Formula Three.

“We have drivers in F3 and F2 with Carlin Racing, so Formula One was the next logical step,” said Daisuke Hasegawa, founder of Buzz Asset Management. “Toro Rosso uses Honda power units [and] it also shares a common belief in promoting young talent and so it seems very obvious and natural for us to sponsor the team.”

Toro Rosso team principal Franz Tost also made it clear that the partnership is beneficial to his team’s brand growth in Asia and thanked partners Honda for facilitating the deal.

“It’s very good news to have another Japanese brand investing in the team and it’s a clear demonstration of Toro Rosso’s growing popularity in Asia,” said Tost. “I would also like to extend my gratitude to our friends at Honda for their support in making this deal happen.”

Toro Rosso have had a good start to the Formula One season with Daniil Kvyat picking up a tenth place finish at the Australian Grand Prix.