Software company Tibco has agreed a global partnership with Formula One outfit Mercedes-AMG Petronas.
Tibco becomes an official team partner of the reigning constructors’ world champions and will provide Mercedes with its expertise in advanced analytics through its Insight Platform, a bespoke platform that combines multiple technologies to form an ‘intelligent digital nervous system’ across data, software, field equipment, technical teams, and management staff.
Tibco’s logo will be featured on the helmets of the German team's drivers, Lewis Hamilton and newcomer Valtteri Bottas. Neither the financial terms nor the duration of the agreement have been released.
"We are very excited to become an official team partner of Mercedes-AMG Petronas Motorsport, one of the most recognised and trusted global brands,” said Murray Rode, the chief executive of Tibco. “The partnership brings together two like-minded organisations, each with a strong commitment to pursuing excellence through innovation, and shared dedication to delivering world class products and services.
“We look forward to the 2017 Formula One race calendar, as it provides a unique way to showcase the power of our advanced analytics technologies through supporting the success of the Mercedes-AMG Petronas Motorsport team in such a competitive and dynamic sport."
Mercedes have been the dominant force in Formula One for the previous three seasons, winning the constructors' and drivers' championships in each year. However, Ferrari’s Sebastian Vettel has won two out of the opening three races in 2017, leaving the Silver Arrows three points behind their Italian rivals in the team standings.