Supercars announces host of deals ahead of new season

Vodafone, Red Bull and Coca-Cola among brands continuing to back touring car series.

Supercars announces host of deals ahead of new season

Australia’s Supercars Championship has announced a host of commercial deals ahead of this weekend’s season-opening Adelaide 500.

Telecommunications giant Vodafone has agreed a three-year extension to remain the official telco partner of the touring car racing series, while it will also continue to hold the naming rights to the Gold Coast 600 and the championship’s safety, medical and course cars.

The Pulsar watch brand has retained its role as the official timekeeper of Supercars for another two years, while Coca-Cola Amatil has signed a two-year extension to continue as the official soft drink partner of the series. Red Bull will also serve as the championship’s official energy drink partner for another year.

Additionally, Queensland-based construction giant Watpac will title sponsor the Watpac Townsville 400 for the second consecutive year, while oil and water-displacing spray WD-40 has kept the naming rights for this year’s WD-40 Phillip Island 500 and its position as the official multi-use product of Supercars.

“These announcements are obviously great news for the sport, which is widely regarded as one of the best and most entertaining motorsport categories in the world,” said Supercars acting chief executive Shane Howard. “Some of these relationships span decades, which shows just how much these industry leaders value their partnership with Supercars and the value it has brought them for many years.

“Supercars is broadcast into 94 countries and 263 million homes. Nielsen data shows the majority of our partners managed to record increase in value year on year following the 2017 season. Partnerships like these allow us to look to the future and we are very proud to have the support of these companies for 2018 and beyond.”