Nascar’s Stewart-Haas Racing (SHR) team have announced a new partnership with Go Bowling, a website which helps customers locate their nearest bowling centre.
The deal will see Go Bowling serve as the primary sponsor of SHR driver Aric Almirola’s number ten Ford Fusion during August’s Nascar Cup Series race at Watkins Glen International. Go Bowling will then be the primary sponsor of SHR’s number 00 Ford Mustang driven by Cole Cluster in the Go Bowling 250 Nascar Xfinity Series race at Richmond Raceway in September.
In addition, Go Bowling will be an associate sponsor of the number ten team and Almirola for the duration of the 2018 Nascar Cup Series season. The company’s branding will be visible on the race car, the team’s transporter, pit equipment and uniforms.
“Our racing partnerships have proven to be very effective at reinforcing the bowling brand among consumers,” said John Harbuck, president of Strike Ten Entertainment, the marketing arm of the bowling industry. “This new endeavour with Stewart-Haas Racing and primary sponsorships of its teams during our two Nascar race weekends at Watkins Glen and Richmond allows us to drive tremendous top-of-mind awareness for bowling by reaching a huge audience with similar demographics.”
“Bowling and racing line up well together,” said Almirola, who has also been an ambassador for Go Bowling since 2013. “It’s a great team-building sport. Whenever we have some free time during the racing season, me and the crew will get together and go bowling. It’s a sport that brings your family and friends together too. My kids love it. We always have a great time when we go bowling.”