New Zealand telecommunications company Spark has secured rights to broadcast Formula One on its online platform for the next three years.
Starting in 2019, the coverage will add to Spark’s range of motorsport content, which includes Formula Two, the GP3 Series and Porsche Super Cup Series.
Head of sport Jeff Latch has said the company is set to announce further sporting deals in the coming weeks, with its content set to stream on its new over-the-top (OTT) streaming service which launches next year.
Earlier this year, Spark also gained the rights to the upcoming 2019 Rugby World Cup as well as English soccer’s Premier League from next August in a three-year deal.
Speaking about the Formula One deal, Latch said: “Formula One has a substantial and passionate following in New Zealand. This sport is ideally suited to being broadcast on a modern streaming platform, like the one Spark will offer to the New Zealand audience.
“Our streaming service will fit around you, rather than requiring you to schedule your life around when a particular sports event is being shown.”
Formula One media rights manager Michaella Snoeck added: “Our focus is to provide fans with greater accessibility to coverage across all devices which the Spark sports platform will provide and further ways of watching and consuming Formula One content will be rolled in during the course of our agreement.”
Spark’s Formula One coverage clicks into gear at the season-opening Australian Grand Prix in March.