Sauber F1 drive home trio of deals

Carrera, Richard Mille and Kappa partner with Formula One team.

Sauber F1 drive home trio of deals

The Alfa Romeo Sauber Formula One team have announced a trio of partnerships with eyewear manufacturer Carrera, luxury watchmaker Richard Mille and Italian sportswear brand Kappa.

Both Carrera and Richard Mille will be listed as premium partners of the Swiss motorsport outfit for the 2018 season, while Kappa joins the team as an official partner.

Carrera has agreed a multi-year deal to supply Sauber’s race team and drivers with sunglasses and optical frames in return for its logo being featured on side of the race cars and on drivers Marcus Ericsson and Charles Leclerc’s helmets and overalls. Richard Mille will also benefit from branding on the side of both race cars, while its logo will adorn team gear and driver overalls.

“We are truly proud of this outstanding partnership,” said Stefano Biondo, chief brand officer at Carrera’s parent company Safilo Group. “Carrera and the Alfa Romeo Sauber F1 Team share common values of passion for sports, innovation, challenges and the daring attitude.

“The return to the Formula One family is a significant step forward for the brand. We look forward to a long and successful partnership.”

Richard Mille, chief executive of Richard Mille, added: “As both a passionate aficionado and long-time advocate of motorsport, I’m incredibly pleased and proud to announce our partnership with the Alfa Romeo Sauber F1 Team and accompany Marcus Ericsson and Charles Leclerc, who has been a member of the Richard Mille family for several years, for their upcoming season in Formula One.”

Kappa, meanwhile, has been appointed to supply Sauber’s race team and drivers with official team gear. In return, the company’s logo will be visible on the headrest of the two race cars and the overalls of both drivers.

“Kappa, our most sporty brand, is back to Formula One alongside a historic team and an iconic Italian car brand famous all over the world for its style and performance, the characteristics that unite us,” said Lorenzo Boglione, vice president of sales for Kappa’s parent company BasicNet. “Style and technology are the common ground between us and the Alfa Romeo Sauber F1 Team, with whom we are proud to collaborate.”

Sauber endured a torrid season in 2017, finishing last in Formula One’s constructors’ championship with only five points. They will be hoping to fare better this year, starting with the Australian Grand Prix in Melbourne on 25th March.