Sauber F1 announce Garage Italia deal

Formula One team signs promotional partnership with Milan-based company.

Sauber F1 announce Garage Italia deal

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The Alfa Romeo Sauber Formula One team has announced a new partnership with Garage Italia.

The Milan-based creative company, which offers customisation services for cars, motorcycles, airplanes, helicopters and boats, will be listed as a promotional partner of the Swiss motorsport outfit.

As part of the agreement, Garage Italia’s logo will appear on the chin of Sauber driver Charles Leclerc’s helmet during his debut season in Formula One.

“We are pleased to announce our partnership with Garage Italia, an exclusive company specialised in creative customisation,” said Sauber’s team principal Frédéric Vasseur. “Working together with such an innovative company will not only be inspiring to our drivers, but to our whole team, and we look forward to working together in 2018.”

“Racing in Formula One represents the dream of every professional driver,” added Lapo Elkann, founder, president and creative director of Garage Italia. “I can only imagine the excitement that driving a single-seater brings to young talents. I strongly believe in giving youth a chance to demonstrate their skills, and am fully convinced we will see great success from the drivers of the Alfa Romeo Sauber F1 Team in the upcoming season.

“Entering the world of Formula One alongside the iconic Alfa Romeo, a brand very dear to my heart, makes me very proud, and thrilled to be part of this journey. I look forward to our collaboration: together we will accomplish many challenging and amazing things.”

Sauber propped up last year’s Formula One’s constructors’ championship with just five points. They will be hoping for a better showing when the new season gets underway with the Australian Grand Prix in Melbourne on 25th March.