Global motorsport series Formula One is planning to launch its own live streaming service in 2018 as part of an overhaul of its digital and broadcast strategies, according to industry outlet Autosport.
Formula One’s new owners Liberty Media are aiming to expand the championship’s digital presence, and a live streaming service from races, along with other offerings in between events providing additional data and behind-the-scenes footage, are expected to debut next season.
The championship’s head of commercial operations Sean Bratches told Autosport that the series needs to pursue an OTT offering in order to reach wider audiences. The report added that live race streams would only be available in countries where exclusive TV rights deals are not already in place.
Bratches also confirmed last week that Liberty Media were in talks with Netflix, but added that any deal with the digital subscription platform is likely to include content, highlights and replays rather than broadcast rights, as he asserted that any live streaming would be done entirely in-house.
“We have an obligation to our fans, quite candidly, to ensure that they are able to access our content in any means they want,” said Bratches. “We would be derelict if we pursued a path for anything other than that.
“Our objective is to create platforms in the direct-to-consumer arena that engage fans and leverage our assets - whether they are live races, archival [or] are data. We are trying to create content that lives outside the grand prix weekends, which has been almost non-existent from digital or linear standpoints.
“Our objective is to engage with the Netflix of the world, the Amazons, and create content that fans can consume, which is compelling and tells different stories about what is going on in Formula One.”