Formula One motor racing team Renault have announced Le Coq Sportif as their new kit supplier for the next three years.
Starting in 2018, the French sportswear brand will provide all the clothing worn by Renault’s team members, while its branding will also feature on the livery of the drivers’ race cars.
Cyril Abiteboul, managing director of Renault Sport Racing, said: “I am very happy Le Coq Sportif is joining Formula One with Renault Sport Formula One team. The arrival of a new team kit supplier not only demonstrates the interest created today by Renault in Formula One, but also the appeal that this sport represents for a brand already partnered with prestigious athletes in football, cycling, tennis and rugby.
“The drivers and the members of Renault Sport Formula One team will benefit from the technical clothing expertise of this historic and emblematic sports brand. We are already working on a complete merchandising range in the team colours and collaborative projects that will allow our programmes to crossover.”
Marc-Henri Beausire, chief executive of Le Coq Sportif, added: “We are proud of this relationship with Renault Sport Formula One team. We are joining a team and a high-performance project that we are certain will allow us to continue to grow.
“It is with great pride that we will accompany the team by providing our high-quality equipment. We wish Renault Sport Formula One team great success and we will experience each race with passion and emotion.”
Renault are seventh in the Formula One constructors’ championship going into the season’s final Grand Prix of the season, which takes place at Abu Dahbi’s Yas Marina Circuit on Sunday.