Red Bull Racing see clearly with DITA deal

Formula One team sign official eyewear partner as new season looms.

Red Bull Racing see clearly with DITA deal

Formula One’s Red Bull Racing have unveiled designer sunglasses brand DITA as their official eyewear partner.

The deal, of which the length and financial details have not been disclosed, will see DITA supply sunglasses to their motorsport outfit’s drivers and trackside personnel, while its logo will feature in and around the team garage.

The announcement follows last September’s news that luxury carmaker Aston Martin will be Red Bull Racing’s title sponsor from the beginning of the 2018 Formula One season.

“We're delighted to be beginning a partnership with DITA,” said Aston Martin Red Bull Racing team principal Christian Horner. “DITA's dedication to precision and craftsmanship matches our own, while it has a passion for innovation and materials technology that fits perfectly with the image of Formula One. It's fantastic to add a stylish new partner to the Aston Martin Red Bull Racing stable.”

“DITA has always had a passion for innovation and automotive performance,” added DITA chief executive Micky Dhillon. “We are thrilled to have partnered with Aston Martin Red Bull Racing to develop new products with ingenuity that push the limits of high-end optical craft and design.”

Red Bull finished third in Formula One’s 2017 constructors’ championship. The new season begins with the Australian Grand Prix in Melbourne on 25th March.