Quaker State has reached an agreement with Kentucky Speedway to renew its title sponsorship of the venue’s annual Monster Energy Nascar Cup Series stage.
The deal will see the top-tier stock car race continue to be known formally as the Quaker State 400 until 2022. Based on similar deals in Nascar, Quaker State is likely to be committing around US$5 million in total.
The American motor oil brand has sponsored the event since 2011, and this is the second time that it has signed an extension of its agreement.
“From our standpoint, we are thrilled beyond words,” said Mark Simendinger, Kentucky Speedway’s general manager. “We really couldn't even dream of doing this race with anybody other than Quaker State, and we're committed to continuing to build that Quaker State brand here through everything that we do all year round.”
Jim McCormick, vice president of Quaker State North America, added: “Kentucky Speedway is a tough track. It's a tough place to win. Ironically, this race has only been won by champions. I think that is indicative of what we're trying to deliver here and the message about Kentucky Speedway and Quaker State brand. We're extremely excited as a company and as a brand to continue our relationship with Kentucky Speedway.”
This year’s edition of the Quaker State 400 took place on Saturday, and was won by Martin Truex Jr to secure his third victory of the season.