Pirelli named Formula One French Grand Prix title sponsor

Emirates also reportedly becomes Spanish Grand Prix naming rights partner.

Pirelli named Formula One French Grand Prix title sponsor

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Italian tyre manufacturer Pirelli has been named as the title sponsor of the returning Formula One 2018 French Grand Prix.

The race, making a 2018 comeback to the motor racing series’ calendar after a ten-year absence, is due to take place from 22nd to 24th June at Circuit Paul Ricard in Le Castellet. The track has hosted the French Grand Prix on 14 previous occasions, most recently in 1990.

France was awarded a five-year contract to host a Formula One Grand Prix back in December 2016.

Pirelli has served as Formula One’s exclusive tyre supplier since 2011. In October 2015, it signed a three-year extension to the partnership, covering the 2017 to 2019 seasons.

The news comes after Singapore Airlines last week renewed its title sponsorship of its home Grand Prix. The new two-year deal covers the 2018 and 2019 editions of the event.

“We’re very proud to be at the forefront of the return of the Formula One Pirelli Grand Prix de France 2018,” said Mario Isola, head of car racing at Pirelli.

“Formula One is an extraordinary platform for research and development for our technical teams, but also a wonderful communication tool.

“As France is one of the biggest markets, it was key for us to reinforce our visibility and our presence on the circuit and the paddock. The French Round at Le Castellet will be an important moment in the 2018 season and Pirelli is happy to be part of it as a title sponsor.”

Meanwhile, according to Brazilian media outlet Máquina do Esporte, Emirates has replaced Pirelli as the title sponsor of the 2018 Spanish Grand Prix.

While neither party has confirmed the news, the Formula One website has updated the Formula One race name to feature the Dubai-based airline.

Pirelli has held the naming rights to the Spanish Grand Prix race since 2014, when it joined the global motorsport series as a tyre partner.

Emirates agreed a five-year deal in 2013 to serve as a global partner of Formula One.