Pata in pole positon for UK’s WorldSBK race

Italian company to title sponsor UK leg of global motorcycling series.

Pata in pole positon for UK’s WorldSBK race

Pata has been confirmed as the title sponsor of the 2017 UK round of the World Superbike (WorldSBK) Championships at Donington Park. 

The Italian crisps and snacks producer will have a significant presence across the Donington Park Grand Prix Circuit for the 2017 race weekend, to be held from 26th to 28th May. Pata has been a partner of the global motorcycling series for the past seven years and is the main sponsor of Team Pata Yamaha. 

"Pata was an integral part of the season for many seasons and is a partner who has been loyal to the series,” said Marc Saurina, sales and marketing director of WorldSBK. “So we are pleased to have it with us for the Round Pata UK. 

“While our two companies continue to strive for excellence, we look forward to working closely together to offer a fantastic round of the British WorldSBK.”

British rider Tom Sykes won both races of the 2016 UK round of WorldSBK.