Nico Rosberg keeps time with Rolex

Former Formula One champion signs with watch brand.

Nico Rosberg keeps time with Rolex

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Former Formula One world champion Nico Rosberg has signed a three-year personal endorsement deal with Rolex.

The German-Finnish racing driver will join the Swiss watchmaker’s roster of champions that includes British former Formula One racing driver Sir Jackie Stewart and tennis great Roger Federer.

Rosberg, who retired from Formula One in December 2016, also has personal endorsement deals with fashion house Hugo Boss, toy car brand Hot Wheels, broadcaster Sky Sports, German railway company Deutsche Bahn and German commercial TV network RTL, and is represented by the CAA Sports agency.

Rosberg said: "I have always admired Rolex’s prestigious history and involvement in sport. Rolex has long-been synonymous with excellence and has partnered with some of the greatest athletes in the history of sport. Therefore, I am proud to join this remarkable list of names before me as an ambassador of Rolex. My life has revolved around timing and my racing has always come down to those final split seconds, so I am delighted to become a Rolex testimonee and represent the brand on a global stage.”

Roman Di Somma, an agent at CAA Sports, added: “We are thrilled to partner Nico with Rolex for the next three years. Rolex is one of the most iconic brands in the world and Nico is a long-time fan of their timepieces and heritage. This is just one of several exciting announcements we have coming up for Nico in 2018.”

The news comes after Formula One’s 2018 season got underway on Saturday with the Melbourne Grand Prix in Australia. German racing driver Sebastian Vettel overtook Britain’s Lewis Hamilton midway through the race to seal the win in Melbourne for a second consecutive year.