The National Hot Rod Association (NHRA) has extended its partnership with pizza delivery company Papa John’s.
The deal will see Papa John’s remain the official pizza of the drag racing series for the 2018 season, retaining a role it first signed up for ahead of last year’s campaign.
Under the terms of the agreement, Papa John’s will continue to collaborate with drag racer Leah Pritchett on the Charity Challenger series to raise money for the Infinite Hero Foundation, which provides resources to help the mental and physical issues that returning members of the military and their families may encounter.
“We are thrilled that Papa John’s is continuing its relationship with NHRA,” said Brad Gerber, NHRA vice president and chief development officer. “NHRA provides high-speed excitement to more fans each year, and our growth creates a powerful platform of opportunities for sponsors like Papa John’s. We look forward to continued success in 2018.”
“Last year, we were able to donate US$100,000 to the Infinite Hero Foundation by racing my original 1971 Camaro Z28 that I had to sell years ago that led to opening the first Papa John’s,” added John Schnatter, founder and chairman of Papa John’s. “We love this cause, we love racing, and can’t wait to get on the track again in 2018 to support our heroes who have served in the armed forces.”