Nascar targets global growth through new appointments

Stock car racing organisation adds Jim Cassidy as chief international officer.

Nascar targets global growth through new appointments

North American stock car racing organisation Nascar has made several appointments across its international business to further develop its presence outside the United States.

Jim Cassidy has been given the new position of chief international officer, reporting to Steve O’Donnell, the series’ executive vice president and chief racing development officer.

Tasked with growing Nascar’s brand globally, Cassidy will oversee all international competition and commercial operations, looking to build on the championship’s three international series in Canada, Mexico and Europe.

Commenting on his appointment, Cassidy said: “Nascar racing is broadcast in over 185 countries and territories, with race fans engaging stock car racing in person at events in Canada, Mexico and across Europe. The demand for Nascar racing internationally has never been stronger and we look forward to bringing our sport closer to race fans everywhere.”

O’Donnell added: “Jim brings nearly two decades of racing operations and industry leadership experience.  He has worked tirelessly to grow our existing motorsports properties outside of the US and will lead our efforts to identify important growth opportunities internationally for our sport and its growing fanbase.”

Meanwhile, Chad Seigler has been appointed to the new role of vice president of international business development, and will oversee all international sales and partnership marketing.

Additionally, Celeste Griffin-Churchill has assumed the new position of senior director of international, and will work with director of international competition Joe Balash on developing the series’ growth strategies.