Nascar locks in multi-year Goodyear renewal

US stock car series extends longstanding partnership with exclusive tyre supplier.

Nascar locks in multi-year Goodyear renewal

Nascar, US motorsport’s pre-eminent stock car racing organisation, has extended its long-standing partnership with the Goodyear Tire & Rubber Company.

The multi-year deal will see the tyre manufacturer remain the exclusive tyre supplier of Nascar’s top three national series: the Monster Energy Nascar Cup Series, Nascar Xfinity Series and the Nascar Camping World Truck Series.   

The renewal prolongs a partnership which first began in 1954. The financial terms of the new agreement have not been disclosed.

“We proudly join Goodyear in celebrating our renewed and longstanding partnership,” said Brent Dewar, president of Nascar. “For more than half a century, Nascar and our teams have trusted Goodyear tyres. Our partners’ commitment to innovation and excellence plays a key role in our unyielding pursuit to deliver the best racing product in the world.”

Rich Kramer, chairman, chief executive and president of Goodyear, added: “We are tremendously proud of the pivotal role Goodyear plays in the best racing competition in the world and excited that Nascar drivers will be crossing the finish line on Goodyear tyres in the years ahead. With this new agreement in place, we celebrate our enduring relationship with Nascar and the continuing value of Nascar to the Goodyear brand.”

The announcement follows the conclusion of this year’s Monster Energy Nascar Cup Series, which saw Furniture Row Racing driver Martin Truex Jr secure his first top-tier championship title.