Mercedes F1 sign Police sponsorship deal

Lewis Hamilton to design new collection with eyewear brand.

Mercedes F1 sign Police sponsorship deal

Mercedes 

Mercedes, the Formula One motor racing team, have partnered with Police, which will see the designer eyewear brand become an official supplier to the current world champions.

The agreement with Police will see it supply sunglasses and optical frames to Mercedes’ drivers, Lewis Hamilton and Valtteri Bottas, and the rest of the Formula One team.

The brand logo will feature on the visor of both drivers’ helmets, as well as in the team garage.

The partnership will also see Hamilton, the five-time and defending drivers champion, collaborate with Police to design a new eyewear collection and act as a brand ambassador. Hamilton already has a fashion collection with renowned designer Tommy Hilfiger which launched in 2018.

Toto Wolff, Mercedes team principal and chief executive, said: “We’re delighted to partner with a brand that embodies high quality and attention to detail – two characteristics which are incredibly important in our sport.

“This partnership demonstrates the growing interest of lifestyle brands in the team, which underlines the great appeal of Formula One as a marketing platform.”

Massimo De Rigo, executive vice president of the De Rigo Group, which owns the Police brand, added: “We are extremely proud of this prestigious collaboration between Police, our house brand which we value particularly, and Mercedes-AMG Petronas Motorsport, the historic Formula One team.

“Our determination to work with Lewis as both a brand ambassador and designer presented a unique opportunity to join Police to the sports world once again, and we are proud to be partnering with the strongest team in one of the most popular sports in the world.”

On the track, Mercedes have made a commanding start to the 2019 F1 season, winning the six opening races and leading both the drivers and constructors standings.