Star Sports India has become a corporate partner of Formula outfit McLaren-Honda.
Under the terms of the deal, the Indian broadcaster’s logo will be displayed prominently on the overalls of McLaren-Honda drivers Fernando Alonso and Stoffel Vandoorne. The two parties will also collaborate on bespoke content, including exclusive interviews, for Star’s linear TV and digital channels.
Subscribers of the pay-TV channel will also have the opportunity to win a range of prizes, including the chance to win a trip to join the team trackside at a Grand Prix race weekend, ride in a McLaren high-performance road car or meet the drivers.
Neither the financial terms nor the duration of the contract have been revealed.
“It’s always exciting to bring a new partner on board,” said Zak Brown, executive director of McLaren Technology Group. “I’ve had that feeling a few times in my career so far! With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling.
“We are a sports and technology company - racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mindset and shared passion for how we engage sports fans through great content.”
Historic team McLaren-Honda have been sliding down Formula One’s grid of late. Despite, encouraging noises in the close season neither of their drivers finished the opening race of the 2017 season in Melbourne, Australia, leading Alonso to bemoan the fact that his Honda engine had "no power and no reliability".