Ahead Formula One’s season-opening Australian Grand Prix, McLaren have announced a one-race partnership with fashion brand Gandys.
Gandys, which produces travel apparel and is known for its flip-flops, will have its branding feature on both of the British team's cars as they take advantage of the unique shape of the new-for-2018 Halo cockpit protection structure, which has frequently been compared to the distinctive upper of a flip-flop.
Additionally, Gandys and McLaren will collaborate to create a limited-run ‘Halo-edition’ flip-flop, with 100 per cent of all profits going directly to the Orphans For Orphans foundation. Gandys’ business model already sees it donate ten per cent of its profits to the foundation.
“We’re delighted to have Rob, Paul and the team at Gandys join us for the Australian Grand Prix. The placement of the logo, on the MCL33’s Halo, was not only perfect from a branding perspective, but also a great opportunity to underline Gandys’ charitable commitment to providing a safer, more protective environment for those at risk," said John Allert, McLaren’s chief marketing officer.
Gandys co-founder Rob Forkan added: “We were absolutely thrilled when McLaren came to us with this idea.
“By putting Gandys’ branding on the car’s Halo, we can help to strengthen the message behind our Orphans For Orphans initiative; creating a protective and inspiring environment for children at risk. It is a step in the right direction for the safety of the drivers and a great step for Gandys.
“On a personal note, as huge fans of Formula One and McLaren, this was an opportunity that was simply too good to pass up. We can’t wait to see Fernando, Stoffel and the whole team in action in Melbourne next weekend.”