LTi Printing upgrades Michigan International Speedway sponsorship

Printing company secures naming rights to Nascar Xfinity Series race in 2018.

LTi Printing upgrades Michigan International Speedway sponsorship

LTi Printing has expanded its partnership with Michigan International Speedway.

Starting in 2018, the local printing company will become the title sponsor of the circuit’s Nascar Xfinity Series race, which is due to take place on 9th June next year.

LTi Printing first entered Nascar in 2016 when it sponsored Jordan Anderson during a Nascar Camping World Truck Series race at Michigan International Speedway, and served as the title sponsor of this year’s edition of the same event.

Rick Brenner, president of Michigan International Speedway, said: “We continue to strive to create business-to-business opportunities for all our partners and it is great to work with a Michigan company who shares that vision. The Nascar Xfinity Series LTi Printing 250 race will add to the week-long excitement and entertainment planned for our guests in 2018."

"We are very excited to sponsor the Nascar Xfinity Series race at Michigan International Speedway in June," added Mike Frost, president of LTi Printing. “We have seen returns on our investment since being involved in the sport. After such an incredible and rewarding experience not only for our business, but also for our employees our goal became clear to increase our involvement with Michigan International Speedway and Nascar.”