Lenovo agrees Ducati MotoGP deal

Chinese brand to serve as official technology partner from 2018 motorcycle season.

Lenovo agrees Ducati MotoGP deal

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Lenovo has signed a multi-year sponsorship deal with the Ducati MotoGP team.

The Chinese technology company will serve as the official technology partner of the team throughout the 2018 elite global motorcycle series season, providing PCs, tablets and servers for Ducati.

The agreement also involves joint development and collaboration in product research and development.

Gianfranco Lanci, corporate president and chief operating officer of Lenovo, said: “MotoGP is growing in global attention and stature and is fast becoming a sport watched by millions across the world. Ducati’s 90-year heritage and focus on innovation, speed and performance aligns very well to our own story as a company and what drives our product development.

“Not only are we thrilled about the brand visibility the partnership will drive, but also the opportunity to have Lenovo products at the heart of driving the teams progress and ambitions.”

Claudio Domenicali, chief executive of Ducati Motor Holding, added: “It gives us great pleasure to announce this very important partnership with Lenovo, one of the world’s largest producers of personal computers and leader in providing innovative consumer, commercial and data centre technology.

“In order to face successfully the new challenges, both on track in MotoGP and inside our company, we need to foster Ducati’s IT and digital capabilities and we will do it thanks to partners like Lenovo and its powerful and versatile computer hardware. At the same time, Ducati’s race and production bikes will be a perfect environment to test the latest Lenovo technologies in a partnership that we feel sure will be a very successful one.”

Lenovo's first race with Ducati will be on 8th April at the Autódromo Termas de Río Hondo, in Argentina.