Julius Baer secures title sponsorship of Zurich ePrix

Bank takes naming rights to Switzerland’s first motorsport event in 60 years.

Julius Baer secures title sponsorship of Zurich ePrix

Swiss private banking group Julius Baer has been announced as the title sponsor of Formula E’s inaugural Zurich ePrix.

The race, which will be the first motorsport event held in Switzerland for over 60 years, will be known as the Julius Baer Zurich ePrix.

Julius Baer, which is based in Zurich, has been a global partner of Formula E since its inaugural season in 2014, and the company recently renewed its agreement with the all-electric motor racing series until 2021.

Alejandro Agag, founder and chief executive of Formula E, said: “It’s only fitting that at such an historic moment in the championship and for motorsport in general, one of the main protagonists in bringing racing back to Switzerland for the first time in over 60 years, has put its name to the first ever Julius Baer Zurich ePrix.

“Since even before the first race in 2014, our global partner has believed in the concept of electric street racing and has been instrumental in making the championship what it is today. Formula E makes history at every race, but on 10th June, Formula E becomes the first category to bring back professional circuit racing to Switzerland - none of this would have been possible without Julius Baer and the vision of electric racing.”

“Formula E is an investment in our society’s future,” added Gian A Rossi, head of Switzerland for Julius Baer. “The racing series serves as a test bed for innovations advancing the future of mobility and smart cities. We firmly believe that in a country whose flair for innovation is the secret of its success, the racing series will generate great interest and underscore the image of Switzerland as a hotspot for technology.”

The Zurich ePrix will serve as the tenth round on Formula E’s 2017/18 race calendar, and is scheduled to take place on 10th June.