Hitachi renews with Team Penske for 2018 IndyCar Series

Japanese conglomerate to sponsor reigning champion Josef Newgarden for eight races.

Hitachi renews with Team Penske for 2018 IndyCar Series

IndyCar Series outfit Team Penske have extended their partnership with Hitachi for the 2018 season.

The deal will see the Japanese conglomerate serve as the primary sponsor of reigning champion Josef Newgarden’s number one Dallara Chevrolet for eight races in this year’s edition of North America’s premier open wheel motor racing championship.

Hitachi will also continue to serve as an associate sponsor on Team Penske’s other IndyCar entries, including the cars driven by Simon Pagenaud, the 2016 series champion, and Will Power, the 2014 title winner.

The extension prolongs a partnership which dates back to 2012. Financial terms of the new agreement have not been disclosed.

“Our partnership with Hitachi continues to deliver for both organisations across a wide variety of business platforms,” said Roger Penske, the owner of Team Penske. “Hitachi is deeply involved in our on-track performance as they continue to collaborate with Chevrolet on its winning IndyCar engine program.

“Away from the racetrack, our relationship continues to reach new heights with shared success through various automotive and technology projects, along with joint marketing and promotional initiatives. We are excited to build on this success in 2018.”

Toshiaki Higashihara, president and chief executive of Hitachi, added: “The sponsorship with Team Penske continues to provide the Hitachi Group with a tremendous opportunity to leverage the success of a great IndyCar racing team, as well as to partner with a global leader in transportation and logistics - Penske Corporation.

“Since 2012, Hitachi has been able to leverage its technology and applications experience, along with data analytics expertise to help Penske build a successful racing team and also optimise other aspects of their business.”

The 2018 IndyCar Series begins with the Firestone Grand Prix of St Petersburg in Florida on 11th March.