Formula One has partnered with Massachusetts Institute of Technology’s (MIT) to launch a new event series that aims to lift the lid on the leading motorsport series’ high-performance environment to benefit business leaders.
The new educational business events will provide attendees with the chance to hear from Formula One experts and MIT's Sloan School of Management Executive Education faculty on successfully driving innovation under Chatham House rules.
The inaugural event, being held ahead of the Italian Grand Prix on 30th August, is currently oversubscribed. However the second in the series is already planned and will take place before the US Grand Prix in Austin on the 18th October. Four additional events are planned in 2019.
Launching the F1 Extreme Innovation Series, the series’ commercial director Sean Bratches said: “The pace and change in the business landscape has never been more competitive, and to gain the edge it is essential that rapid innovation is central to a business’ core.
“Formula One has not just been a sporting triumph, but a blueprint for business success as well.
“Together with MIT management experts, we’re excited to share these lessons so that the next generation can learn how to embed F1-level innovation within their business.”
Ben Shields, senior lecturer at MIT’s Sloan School, added: “Collaborating with Formula One on this unique learning series is an exciting new way to educate business leaders worldwide. We are thrilled to be bringing MIT faculty to teach at Formula One circuits, and working with Formula One, we look forward to offering lessons in management, innovation, and technology that are applicable to a wide variety of industries.”