Formula E pens five-year Mediaset extension

Italian free-to-air broadcaster secures long-term coverage of electric racing series.

Formula E pens five-year Mediaset extension

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Formula E has announced a five-year extension of its broadcast partnership with Mediaset.

The agreement will see the Italian free-to-air broadcaster continue to show coverage of the global electric racing series through to season nine.

Mediaset initially struck a three-season deal with Formula E ahead of the 2017/18 season but have opted to activate an option in the contract to prematurely prolong the agreement.

Last season’s inaugural Formula E race in the Italian capital of Rome claimed a 9.6 per cent audience share and 1.2 million live TV viewers on Mediaset in Italy.

“The results Mediaset has shown - along with their extensive programming of the ABB FIA Formula E Championship - is a testament to their ongoing commitment and we look forward to bringing all the action live to fans across Italy for a further five seasons,” said Ali Russell, media and business development officer at Formula E.

Meanwhile, Formula E title sponsor ABB has been unveiled as the official charging partner of the Jaguar I-Pace eTrophy, Formula E’s new support series.