Formula E pens Motorsport.com deal

Motor racing website will be all-electric series’ digital media partner.

Formula E pens Motorsport.com deal

Formula E has announced Motorsport.com as its official digital media partner.

The motor racing news website will show an enhanced news coverage package for the all-electric racing motorsport series across its online platforms.

Additionally, TV and video content including a Formula E ‘street racers’ magazine programme will feature on Motorsport.com’s broadcast platforms Motorsport.tv, its online over-the-top (OTT) apps, and its website.

The specialist electric vehicle website InsideEVs.com is also to show additional news coverage of the series, as well as featuring regular guest columns from several leading Formula E drivers.

Motorsport.com showcased the Formula E championship earlier this year with its ‘Inside Formula E’ branded video series, produced in conjunction with watch manufacturer Tag Heuer.

The media site also announced in January that it had taken an ownership stake in Formula E.

Alejandro Agag, founder and chief executive of Formula E, said: “We are delighted to welcome Motorsport Network as our digital media partner as we aim to benefit from the extensive reach of their platforms to bring Formula E content to as many passionate fans around the world.

“Formula E is transforming motor racing for the digital generation and as the leading motoring and motorsport media operation Motorsport Network are the ideal partner to continue growing our presence in this space.”

“The Formula E championship and Motorsport Network are both experiencing massive growth and we believe joining forces with this media partnership will provide to be very beneficial for both of us,” added Zak Brown, chairman of Motorsport Network, which owns Motorsport.com.

"Motorsport Network’s investment in Formula E was driven by the audience growth and engagement we saw in the series on our platforms including Motorsport.com and Autosport.com. The global reach of our network including additional dedicated coverage on InsideEVs.com will help Formula E showcase its exciting racing to an even broader audience.

“Similarly, there is a new breed of motorsport fan around the world that is inspired by electric mobility that will discover Motorsport Network for the first time thanks to our partnership. We also plan to work closely with the championship’s manufacturers to help them showcase their vision of the future of electric vehicles.”

Formula E had its inaugural championship in Beijing in September 2014 and in October Nissan became the first Japanese manufacturer to join the series for the 2018/19 season.  The fourth season of the championship is due to kick off on the 2nd December in Hong Kong.