Global all-electric racing series Formula E has announced a co-venture between Aurora Media Worldwide (AMW) and North One Television (NOT) as its new host broadcaster.
The four-year agreement begins with the opening race of the 2017/18 Formula E season around the streets of Hong Kong on 2nd December. The contract was awarded after three-month tender process, which saw 12 rival bidders reduced down to a final three.
AMW became Formula E’s main media partner and host broadcaster in 2013, while NOT has enjoyed a rich history in producing motorsport coverage, including Formula One and World Rally Championships (WRC). It currently produces MotoGP for UK pay-TV channel BT Sport and host-produces the Isle of Man TT motorcycling race.
NOT’s chief executive Neil Duncanson will work with AMW’s Lawrence Duffy as co-executive producers. Dave Lewis will assume the role of creative director, while Westbury Gillett and Mike Scott will be series director and series producer respectively.
“I’m delighted to welcome North One Television to the Formula E family as host broadcaster for next season alongside Aurora Media Worldwide,” said Alejandro Agag, founder and chief executive of Formula E. “Since the inception of Formula E, we’ve worked closely with Aurora to showcase exciting and electrifying racing in the tight confines of some of the world’s leading cities.
“Over the first three years, Aurora has assisted with the smooth production of high-quality content - telling the unique story of Formula E. The next chapter of our partnership will be very exciting and together with North One we aim to further improve the viewing experience for fans - bringing the very best of Formula E to homes all around the world.”
Duncanson added: “Formula E is simply the most exciting development in motor racing in a generation. Just last weekend we watched racing in the middle of New York - the first time in more than 120 years that's been possible - and the crowds, fan engagement and enthusiasm for the spectacle were amazing.
“It really has captured the imagination of a new generation of sports fans - across multiple platforms - and we look forward to helping this young series grow into something bigger and better from next season onwards.”