All-electric racing series Formula E has announced a long-term strategic partnership with Virtually Live.
The deal will see the entertainment company create a ‘live ghost racing app’ across multiple platforms that will allow fans to race against Formula E drivers in real-time.
The game, which utilises telemetry and Virtually Live’s technology platform, allowing a race to be replicated using computer-generated imagery (CGI), will be available via mobile and desktop, with full virtually reality set to become an addition “in the future”.
The action will mirror the positioning and order out on track, while also allowing fans the chance to clip and share their experiences, achievements and near-misses on social media.
Fans and gamers can also post their best qualifying time and compete after the race has finished, reproducing scenarios and challenges that occurred during previous events.
Users are also able to follow the race live in CGI, becoming the director of their own viewing experience and selecting from multiple trackside and onboard cameras.
Virtually Live has partnered with Formula E since its second season, providing CGI content of races to the world feed and to fans on the virtual reality (VR) app stores.
Alejandro Agag, founder and chief executive of Formula E, said: “I remember before we launched the first-ever season of Formula E, we said fans no longer just want to watch or follow a sport - they want to participate in it too. The cutting-edge technology used to create the live ghost racing game is extraordinary.
“Thanks to the expertise of Virtually Live, the ABB FIA Formula E Championship has yet again shown it’s at the forefront of developing accessible and inclusive content at the fans fingertips. This is another milestone in the arena of esports with Formula E leading the charge.”
Markus Tellenbach, chief executive of Virtually Live, added: “Combining the worlds of exciting street racing and gaming, with our innovative immersive technology, Virtually Live and Formula E are defining a new era in esports and engaging and building the fan base.”