Force India drive home double deal

Formula One team partner with Pemex and Duo amid ownership uncertainty.

Force India drive home double deal

The Force India Formula One team have announced partnerships with Mexican petroleum brand Pemex and industrial engineering firm Duo.

Both companies will benefit from branding on the Silverstone-based motorsport outfit’s race cars, with Pemex set to appear on the wing mirrors of the vehicles, while Duo’s logo will feature on both cars’ rear crash structure and elements of the front wing. Pemex will also enjoy exposure on the overalls of drivers Sergio Perez and Esteban Ocon, team clothing and other assets.

The news comes amid reports that British energy drinks firm Rich Energy has entered talks to buy Force India, with the team’s current owner Vijay Mallya looking to sell while he continues to fight extradition back to his home country of India.

​“We are extremely proud to announce our partnership with Sahara Force India on the eve of the new Formula One season,” said Pemex chief executive Carlos Alberto Treviño. “The team has achieved remarkable results in recent years and everyone at Pemex is excited to support this team on the next stage of its journey. We want to begin a novel and exciting venture to show our evolution.”

Commenting on the partnership with Pemex, Mallya said: “The involvement of Pemex in Formula One is hugely significant. As one of the biggest companies in the world, it’s fitting that they have a presence on the Formula One grid through their partnership with our team.”

“We’re very excited about our new partnership with Sahara Force India,” added Duo Group chief executive Alex Moss. “We have been involved in motorsport for some years, but it’s our first venture into Formula One. This partnership offers a great opportunity for us to develop our brand awareness on a global scale.”

“I’m pleased to welcome Duo as our newest partner as they venture into Formula One for the first time,” added Mallya. “Duo’s business shares many parallels with the motorsport industry, especially precision engineering and manufacturing, and Formula One is an ideal platform to showcase their brand and technology.”

Force India finished fourth in Formula One’s constructors’ championship last year and will be hoping to build on a positive 2017 when the new season begins in Australia on 25th March.