Fifth Third Bank extends and expands with RLLR

US banking corporation renews sponsorship with IndyCar team for three years.

Fifth Third Bank extends and expands with RLLR

Fifth Third Bank has announced an extension of its current partnership with Rahal Letterman Lanigan Racing, continuing as an associate sponsor of the IndyCar team for three more years.

The US banking corporation has also expanded the agreement to include primary sponsorship of the number 16 car driven by Oriol Silva at this year’s Chevrolet Detroit Grand Prix between 2nd and 4th June. It will be the first time that the company’s logo will appear on an Indycar entry.   

“We are very pleased that we have been able to grow our Fifth Third relationship and feature them as the primary sponsor in both races in Detroit on Oriol Servia’s entry,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing.

“My personal experience with Fifth Third Bank goes back to the days when I lived in Columbus, Ohio and I am very proud that it has grown to this level since our partnership began in 2016. It’s going to be exciting to see Fifth Third as the primary sponsor on an Indy car and we look forward to the opportunity to put the car in the winner’s circle.”

Steven Alonso, group regional president of Fifth Third Bank, added: “There is no better way for us to ignite the Fifth Third brand than by partnering with the Rahal Letterman Lanigan Racing team and IndyCar racing.

“We had a great experience with our partnership last year and we are thrilled to not only continue but to increase our sponsorship for the next three years.  We are really looking forward to being the primary sponsor and see the Fifth Third Bank car in the field at the Detroit Grand Prix.”

Oriol Servia is currently 26th in the 2017 IndyCar Series standings, and finished 21st in Sunday’s Indianapolis 500.