F1 TV in talks to launch on Amazon Prime

Deal could open Formula One races up to over 100 million subscribers.

F1 TV in talks to launch on Amazon Prime

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Global motorsport series Formula One is in talks to launch its new over-the-top (OTT) digital broadcast service, F1 TV, on Amazon Prime, according to a report by Digiday.

The news outlet says that the deal could open the series up to more than 100 million subscribers over time.

Apparently F1TV would be made available to Prime subscribers in countries where the local broadcaster has given up its exclusive rights under new or renegotiated deals.

The partnership would not, for example, be available in the UK, where the sport has an exclusive deal with Sky. However, according to Murray Barnett, Formula One’s head of global sponsorship and commercial , it is an option in the US.

“It makes sense for us to be on there [Amazon Prime] because it’s an open platform and we’re already in discussions with them about distribution in the future,” he said. “In the US we have an agreement with ESPN that allows us to exploit our own OTT service separately so we’ll definitely be on Amazon Prime [there].

He added: “We want to be one of the smarter channels on the Amazon Prime platform. [F1 TV] is part of how we’re building a direct relationship with our fans because that’s always been something that’s run through our promoters or TV partners […] We see F1 TV as an independent revenue stream outside of the relationship with our TV partners.”

Digiday speculates that negotiations between both Formula One and Amazon would be likely to be similar to those Amazon had with Eurosport, agreed in August 2017, which saw the retail giant show the broadcaster’s content on Prime Video in Austria and Germany. If that happens, F1 TV would be available on Prime’s Channels section, where viewers pick the channels they want to watch and pay for.