Formula One has revealed that its F1 TV over-the-top (OTT) streaming service will be rolled out in eight new markets for the 2019 season.
As of 18th February, the platform will be available for fans in Cyprus, Denmark, Greece, Malta, the Netherlands, Norway, Portugal and Sweden, with more territories to be added over the course of the year.
The launch of F1 TV in the Netherlands is being carried out in collaboration with pay-TV broadaster Ziggo Sports, which agreed to help promote the product as part of a three-year rights extension signed with the series last year.
F1 TV is already available across 59 territories worldwide after the global motorsport series launched the service in 2018. Formula One chief executive Chase Carey has previously admitted that last season’s roll out of the product experienced more technical issues than expected and described it as a work in progress.
“Following the beta launch of F1 TV last year, our goal is to continue to enhance the product to include more markets, content and platforms,” said Frank Arthofer, director of digital, licensing and new business at Formula One. “Our ambition is to provide fans with a terrific product that allows them to personalise their viewing experience and deepen the insight available to them about the sport they love.”
The announcement came as Formula One confirmed that F1 TV would be broadcasting winter testing for the first time, with subscribers able to watch eight hours of live coverage from Barcelona each day, followed by a one-hour daily review show.
“By broadcasting testing for the first time, we are ensuring F1 TV Pro subscribers are rewarded with all the latest action from pre-season,” added Arthofer.
Last week, Formula One reported that its viewing figures were up across both digital and TV platforms during the 2018 season, with its global cumulative TV audience growing to 1.758 billion.