Social life app Eyetime has been named as the title sponsor of the Formula One 2018 Austrian Grand Prix.
The agreement comes ahead of this year’s edition of the race, which is due to take place from 30th June to 2nd July at the Red Bull Ring in Spielberg.
Eyetime, a new multi-platform messaging app for personal and professional communications, is also the title sponsor of MotoGP’s Austrian round, having signed a deal with series promoter Dorna Sports last month.
Financial terms of the agreement have not been disclosed.
Sean Bratches, managing director of commercial operations at Formula One, said: “With its hi-tech and innovative approach to the world of digital communication, Eyetime perfectly matches with our vision of the pinnacle of motorsport and with our aim to connect the sport with the younger generations.”
Meglena Krumova, chief executive of Eyetime, added: “Eyetime opens the door to a new dimension of communication and we are very happy to partner with Formula One on the occasion of the 2018 Grosser Preis von Osterreich. “Eyetime, with its possibilities for communication, and Formula One, with its millions of fans, are an ideal match.”