Eurosport Events on board for World Touring Car Cup’s electric series

Renewed deal between promoter and WSC promises ‘disruptive format’.

Eurosport Events on board for World Touring Car Cup’s electric series

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Eurosport Events, the events division of the pan-European broadcaster, has extended its role as promoter of the World Touring Car Cup (WTCR) and promised to collaborate on the electric version of the international motor racing series.

The long-term agreement with WTCR owner World Sporting Consulting (WSC) sees Eurosport Events retain commercial responsibility for the global flagship touring car championship, which includes media rights distribution and securing sponsorship.

WTCR has also announced that the expanded partnership will see Eurosport Events and WSC working together to develop its electric world touring car racing series, ETCR. The official release promises a ‘disruptive format and international footprint’ for the new series and confirms that Eurosport Events will now enter discussions with the International Automobile Federation (FIA) regarding the matter.

WSC first announced its ETCR plans in October 2018 at Circuit Barcelona-Catalunya, with a 2020 launch promised for the multi-make new series. Seat's Cupra performance brand, is currently the only manufacturer to have developed a car to ETCR regulations.

If launched, the WTCR will be following in the slipstream of Formula E, the all-electric single seater series now in its fourth season and the World Rallycross Championship, which is switching to go all-electric in 2021.

The WTCR, which launched in 2019 as replacement for the World Touring Car Championship, is four rounds in to its 2019 season, with the next race taking place at Germany’s Nürburgring on 22nd June.