The Richard Petty Motorsports (RPM) Nascar team has named World Wide Technology (WWT) as its new technology and analytics partner.
Under the terms of the agreement, WWT will be the primary sponsor of RPM driver Darrell Wallace Jr’s number 43 Chevrolet Camaro for six top-tier Nascar Cup Series races, starting with the event at Kansas Speedway on 12th May.
In addition, WWT will provide data analytics consulting and technology solutions to help improve the stock car racing team’s performance. The company will integrate a crew of its data scientists within the organisation and use analysis of sensor, environmental and other data to optimise the team’s on-track efforts.
“Technology is always changing in our sport,” said RPM chief executive Brian Moffitt. “The amount of data available and collected by teams during test sessions and race weekends is staggering and could be overwhelming.
“Our partnership with World Wide Technology will help ensure our team maximises the knowledge available in this collection of data so we stay ahead of what’s happening in our sport. We look forward to showcasing the capabilities of World Wide Technology and the direct impact they will have on the performance of our race team.”
“World Wide Technology is thrilled to partner with Wallace Jr and Richard Petty Motorsports,” said Matt Horner, senior vice president of global enterprise sales for WWT. “Nascar is a sport where small variables have a large impact, and we’re excited to help Richard Petty Motorsports harness big data for bigger results.”
“I’m really into technology in my personal life and this partnership makes perfect sense for me and our race team,” added Wallace Jr. “World Wide Technology will bring a whole new set of tools to our race team that we can directly translate into speed in our cars. The amount of data they can collect and analyse for us will give us an advantage and help us with our entire process of setting up the car on a race weekend. I’m excited to work with their group and help with this partnership.”