The Formula One Australian Grand Prix has renewed its deal with Rolex, which will see the Swiss watch manufacturer continue as the title sponsor of the race for the eighth consecutive year.
It continues Rolex’s close affiliation with the motorsport series, for which it has been a global partner and official timepiece of Formula One since 2013, as well as holding personal deals with several drivers.
Announcing the renewed partnership, Chase Carey, chairman and chief executive Formula One, also revealed that the 2020 season will once again start at Melbourne’s Albert Park Circuit. The venue has hosted the race every year in Australia since 1996, with next season being its 25th anniversary.
“We are pleased to announce that, as has been the case for many years now, the next FIA Formula One World Championship season will get underway in Melbourne,” Carey said.
“The Albert Park circuit is one of the most popular venues on the calendar, much appreciated by everyone who works in Formula One.
“There can be no better place to start the 2020 season, which will be significant as the sport will celebrate its 70th anniversary.”
On the renewed Rolex partnership, Carey added: “We are also pleased that Rolex, who have been one of our Global Partners for many years, will continue to be the title sponsor of the 2020 Australian Grand Prix
This year’s Australian Grand Prix drew 324,100 people through the gates over the four-day event, up ten per cent on 2018, to watch Mercedes’ Valterri Bottas take the first win of the season.