Alsco has agreed a deal to become the title sponsor of stock car racing’s second-tier Nascar Xfinity Series race at Charlotte Motor Speedway.
The race will become known as the Alsco 300 with the linen and uniform laundry and rental services company replacing Chinese electronics manufacturer Hisense, which had sponsored the event since 2015.
Alsco also sponsors a second Nascar Xfinity Series race at Kentucky Speedway.
“Charlotte Motor Speedway is all about striving for excellence, which is a quality we share with Alsco,” said Greg Walter, executive vice president of Charlotte Motor Speedway. “Alsco’s partnership with the speedway is proof that this world class company is committed to supporting our thrilling, action-packed events at America’s home for racing.
“I don’t think we can have better people to work with than the folks at Speedway Motorsports [which owns and manages racing facilities that host Nascar],” added Steve Larson, vice president of North American operations at Alsco. “They bend over backward to make sure everything is right in our partnership.”
“We’re committed to Nascar and what it’s meant for Alsco, which is why we sought a second race sponsorship. Our partnerships across the racing world have given us great exposure, opened doors, and have given us opportunities for valuable business partnerships,” said Jim Divers, director of sales and marketing at Alsco.
The Alsco 300 is due to take place on 26th May and will mark the 40th anniversary of the Nascar Xfinity Series race at Charlotte Motor Speedway.