3M revs up Supercars sponsorship

Manufacturing giant teams up with Australian racing series.

3M revs up Supercars sponsorship

Australian motorsport series Virgin Supercars has signed a deal which will see US manufacturing giant 3M become its official innovation partner for 2017.

3M, which produces a wide range of goods including car-care products, will have a branding visibility at all Supercars races throughout 2017.

To mark the collaboration, world-renowned automotive artist Chip Foose will appear at the Supercheap Auto Bathurst 1000 round of the series to illustrate some of the cars.

“3M is an international brand, recognised in over 200 countries,” James Warburton, Supercars chief executive, said.

“For 3M to partner with us and bring Chip Foose, one of the world’s most well-known automotive artists and restoration experts to the Supercheap Auto Bathurst 1000, it’s great news for fans.

“For many years, Chip had an association with the late Peter Brock, so he is well aware of the importance of this race and is looking forward to attending our iconic event.”