Leaders in Motorsport Video: Behind the scenes with Jimmy Goodrich

An interview from the 2017 Black Book Motorsport Forum with Jimmy Goodrich, Monster Energy's vice president of marketing.

Leaders in Motorsport Video: Behind the scenes with Jimmy Goodrich

Speaking at this year's Black Book Motorsport Forum, Black Book editor Eoin Connolly caught up with Jimmy Goodrich, Monster Energy's vice president of marketing, to discuss the energy drink brand's involvement in motorsport, and to find out how the shift to digital is having an impact on its sponsorship activities.