Black Book Motorsport

Ben Reiling

Ben Reiling

Advisory Board Member

PositionDirector, Sports Marketing
Industry Experience (yrs)16
Social Networks


Company Profile

After multiple years of consumer and customer marketing experience on the agency and corporate sides of the table, motorsports came my way when I was asked to lead the formation and implementation of Coca-Cola’s first-ever sports entitlement relationship with the National Hot Rod Association.  My career turned (pun intended) when NASCAR and the portfolio of motorsport partnerships were added to my NHRA responsibilities. Today, my team and I lead the NASCAR, NHRA, Driver and Venue partnerships and the associated consumer engagement programs for Coca-Cola North America.  During this time, the team has evolved our strategies and consumer engagement plans to meet the evolving motorsports and fan/consumer landscape.  Proud that the team has earned two Marketing Achievement awards from NASCAR as testimony to our collaborative partnership marketing efforts.